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MAD greens

CMO Perspectives: How MAD Greens built a brand from scratch

<p><em>This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association&rsquo;s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape. In this installment, Clay Dover, CMO of Pei Wei, discusses&nbsp;the dos and don&rsquo;ts of marketing with MAD Greens&#39; vice president of marketing Lucas Clarke.</em></p>

In this month’s CMO Perspectives and the next one, I have decided to change the approach of the article. I went to one of the younger marketing leaders in the industry. Sometimes each of us can fall into the trap of doing the same things the same way. 

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