4 Rivers Smokehouse has sold its rubs and sauces in Publix stores and on Goldbelly for years, but it wanted to expand its retail options to include its signature meats.
The restaurant company has recruited LeBron James and Jason Sudeikis to promote its new Taco Discovery Box, available on Taco Tuesdays through early June.
Who has power in the restaurant industry? What does power really mean when it relates to one of the largest industries in the country, one that employs more than 12 million Americans this year and will achieve roughly $1 trillion in annual sales...