KFC began testing a new twist on its signature Twister earlier this week in the Nashville market. The updated version comes in classic and spicy flavors and includes two Original Recipe tenders – which went into test on their own late last year – lettuce, tomatoes, and KFC’s pepper mayor sauce or its spicy sauce, all served in a toasted tortilla. They’re available for $5.99 or as a combo with a side and medium drink for $9.99.
KFC’s Twister hasn’t been available on U.S. menus since 2014, though fans created a Change.org petition in 2019 to call for its return. It has been available in several international markets, including Canada, the UK, and South Africa.
The Twister test is the latest wrap to appear on KFC’s menu, joining the recently launched, limited-time Spicy Mac & Cheese Chicken Wrap, Honey BBQ Chicken Wrap, Mac & Cheese Chicken Wrap, Spicy Slaw Chicken Wrap and Classic Chicken Wrap. The company’s wraps have been available as part of a two-for-$5 deal, which executives say has helped the chain gain share among younger consumers and lower-income consumers.
Wraps have become a high-demand battleground in the QSR space of late, with Wendy’s, Burger King, Sonic, and Subway recently introducing their respective takes on the portable product. McDonald’s executives have also teased about an eventual wrap launch as part of its McCrispy platform and as it looks to gain more market share in the chicken category. Its fans have also demanded a return of its snack wraps – which were discontinued in 2016 – with a Change.org petition and growing social media chorus.
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