Consumer perception of value has not changed as much as we think it has; people have shallower pockets but still want to eat at their favorite restaurants.

Company buys largest U.S. franchisee and plans $500M investment in reimaging 600 restaurants

The Wall Street Journal reported that a $5 meal will launch for four weeks this summer. The company only shared ‘how much it means to our customers’ to offer meaningful value.

About 53% of consumers in households below $50,000 said they would like to dine out more frequently, but many brands have lost traffic among those consumers as menu prices remain high.

Lower-income consumers pose industrywide challenge, CEO Darin Harris says on Q2 earnings call

The pizza restaurant is introducing a Cheeseburger Melt