Tijuana Flats Holdings LLC has promoted Monique Yeager to the newly created position of chief marketing officer, the company said this week.
Yeager joined the Orlando, Fla.-based parent to the 110-unit Tijuana Flats chain in early 2014 as vice president of marketing.
“Monique has brought a new energy and expertise to the Tijuana Flats brand,” Brad Kaemmer, Tijuana Flats CEO, said in a statement.
“In the year and a half she has been with us, her contributions have made a positive impact on the brand,” Kaemmer said. “As a result of her extensive industry experience, Monique and her team continue to move Tijuana Flats forward and help elevate us to the next level.”
Yeager will oversee Tijuana Flats’ systemwide marketing and public relations, including strategic alliances, brand positioning, promotional campaigns, advertising, social media, local store marketing and external communications.
Before joining Tijuana Flats, Yeager worked with such brands such as Hooters, Sonny’s Franchise Co. and Tony Roma’s Steakhouse.
The first Tijuana Flats restaurant opened in 1995, in Winter Park, Fla. The chain now has locations in Florida, Georgia, Indiana, North Carolina, South Carolina and Virginia.
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