This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches, and Leigh Anne Zinsmeister talked about a new law in Florida that could impact third-party delivery services across the country.
The Florida State Senate last week passed a bill that would protect restaurants and consumers from third-party delivery companies by requiring the possibility of communication between customers and the restaurants directly, rather than just via the delivery app. The bill also requires delivery apps to get permission from restaurants before arranging food pickups, and gives restaurants the right to request that they be removed from the app’s database. The bill is heading to the governor for final approval.
We’ve seen the rise in the snack and mid-afternoon daypart over the past few years, but restaurants have ramped up their offerings to compete with a group of new and specialty restaurants that are capitalizing on this consumer shift. Brands like Dutch Bros and Crumbl have done a great job meeting consumers’ growing needs, but big chains are noticing and making a play at that same business. McDonald’s recently introduced CosMc’s, Taco Bell unveiled its Churro Chillers, and brands like Subway and Potbelly have added six packs of their well-known cookies.
On the company’s last earnings call, McDonald’s CEO Chris Kempczinski remarked that the chain has been losing market share with low-income consumers. This may be because the biggest brand in the world had to increase prices as inflation has gone up over the past few years. But consumers have noticed, and no longer view the chain as the value player it once was. One of the ways the brand is trying to retain that customer is by introducing bundling and a $4 and under price point.